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District 19 · Serangoon · OCR

The Scala

Serangoon Avenue 3 · Apartment · 99 yrs lease commencing from 2010

Current PSF
$1,953
+26.2% vs district median
Gross yield
3.3%
median rent $4,500/mo
3-year gain
15.2%
Transactions · 5y
99
15 in last 12 months
Nearest MRT
Serangoon Mrt Station · 939.563m
CCL,NEL
Future MRT
Tavistock Mrt Station
CRL · 2030
Vs local HDB
+198% premium
HDB median $655 psf
Area income
$11,500/mo median
residential zone
En-bloc potential27 / 100
16 years old · composite of plot use, age, tenure, value gap & size
Lease decay83 years left
worth 92.2%of freehold today (Bala’s Table) · loses ~4.7pts of freehold value over the next decade
Tenanted
100%
units with active leases
Rent momentum
+7.8%
latest 2 qtrs vs year ago
Sub-sales
0.0%
flip ratio, last 24 months
Price spread
4%
PSF dispersion within project
3D →
Serangoon Avenue 3, District 19 · 1 km P1 ring · mrt · school · food · park · mall · health · zones: parks, commercial, reserve - hover
The neighbourhood
P1 ring
Saint Gabriel'S Primary School 382m · St. Gabriel'S Primary School 415m · Phase 2C 0.9× · Yangzheng Primary School 434m · Phase 2C 2.1× balloted · Chij Our Lady Of Good Counsel 684m · Phase 2C 0.5× - inside the 1km priority ring; Phase 2C demand is last year’s applicants ÷ vacancies (MOE)
Secondary
Zhonghua Secondary School · 557m
Food
Serangoon Garden Market · 1.3km
Green
Mei Hwan Dr Pg · 306m - 12 parks within 1km
Mall
Icb Shopping Centre · 1.4km
Health
Singhealth Polyclinics (Serangoon Polyclinic) (polyclinic) · 960m

Who lives in Serangoon

Census of Population 2020 · planning-area aggregates · SingStat via data.gov.sg

Residents
116,900
Median age
45 yrs
44% under 40 · getting older
Children 0–9
7,930
▼ 13% since 2015 · future P1 demand
Household size
3.4 avg
Homes
55% HDB
14% condo · 31% landed
Degree holders
40%
residents 15+
Commute
54% transit
30% drive
45 min+ to work
23%

The neighbourhood, photographed

freely-licensed photographs taken within ~450 m · Wikimedia Commons

Lorong Chuan Station platform 04 12 2024LN9267 · CC BY-SA 4.0
CC14 Lorong Chuan MRT Platform A (new signage) 20260210 183024ZKang123 · CC BY-SA 4.0

What the record shows

The floor premium

Over the last 3 years, units on the 10th floor and above transacted at a median $1,959 psf - 8% above units on floors 1–5 ($1,815 psf).

Price trend average PSF by year

2021
$1,525
2022
$1,651
+8.3%
2023
$1,688
+2.2%
2024
$1,841
+9.1%
2025
$1,941
+5.4%
2026
$1,945
+0.2%

Rental by bedroom

BedroomsMedian rentRental PSFYieldContracts
1BR$3,100/mo$6.894.2%168
2BR$4,300/mo$5.063.1%305
3BR$5,500/mo$5.243.2%158
4BR$6,500/mo$5.203.2%21

Recent transactions URA, latest 10

DatePriceArea (sqft)PSFFloor
May 2026$1,800,888893$2,01606-10
May 2026$1,800,000904$1,99106-10
Apr 2026$1,838,888904$2,03406-10
Apr 2026$1,650,000829$1,99111-15
Mar 2026$2,680,0001,367$1,96001-05
Mar 2026$865,000474$1,82601-05
Mar 2026$850,000474$1,79501-05
Dec 2025$1,800,000904$1,99106-10
Nov 2025$2,100,0001,044$2,01111-15
Nov 2025$1,800,000904$1,99111-15
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Grounded in this project’s data - yield, en-bloc, lease, nearby condos.

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More in District 19

The HDB blocks next door

The entry point, measured: what the resale flats around The Scala actually sell for - this project trades at 2.7× the nearest block’s PSF.

Data: URA private residential transactions & rentals (5-year window, updated weekly), data.gov.sg, OneMap, LTA DataMall. PSF and yield figures are computed from actual transactions and rental contracts - not estimates.
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Data: URA, HDB & SingStat (via data.gov.sg), OneMap © SLA, LTA DataMall, MOE - used under the Singapore Open Data Licence.